Black Tennis Hall Of Fame's President D.A. Abrams Author Of New Book, "WHERE IS YOUR WHY?"

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July 25, 2023

Black Tennis Hall Of Fame's President D.A. Abrams Author Of New Book, "WHERE IS YOUR WHY?"



Where is your Why? unpacks the thinking behind D.A. Abrams’s well-reasoned and inspiring “Formula” for success. It lays out clearly for you how to develop and execute on your Personal Plan of Attack, which will fuel your actions toward achieving the things that are important to you and ensure that all you do supports what you want out of life. This book is a must-read for anyone interested in maximizing their full potential.” —Katrina M. Adams, Own The Arena: Getting Ahead, Making A Difference, and Succeeding as the Only One

What does success mean to you? What does it look like? And, most important, how can you go about attaining it? This may seem like a broad and somewhat ineffable subject, but we can agree, we would all like successful lives in its many facets, and we want to utilize our capacities and creativity to realize what’s important to us, so we all get what we want out of life. The good news is, as Tony Robbins says, “Success leaves clues!”

“Where Is Your Why? is an indispensable publication for anyone earnestly striving to achieve sustainable and purposeful success.” —Michon Ellis, Livewire Communications

D.A. Abrams calls his answer to these questions the Formula for Success. He identifies his Foundation, the six core areas most important to him, to ensure he serves and succeeds in these aspects of life. He helps you state what you value. Then, he commits to a set of Personal Values that guide and inspire him in his choices and actions. He gives you his list of 40 Precepts, actionable concepts to apply to your professional and personal life. And then he guides you through devising a Personal Plan of Attack that figures out your
why and helps you to reach your goals, measure your accomplishments, and pivot to continue your growth as an employee or boss, parent or child, partner, family, and community member.

The Foundation + Personal Values + Precepts + Personal Plan of Attack = SUCCESS

D.A. (David Anthony) Abrams is the Chief Operating Officer at Groundswell. In his role, he is responsible for accounting, finance, information and technology systems, human resources, marketing and communications, fund development, research, business development, and overall operations. Prior to joining the Groundswell, D.A. served as the Managing Director for the CFP Board Center for Financial Planning. D.A. is the immediate past Chief Diversity and Inclusion (D&I) Officer for the United States Tennis Association (USTA), a position he assumed in February 2012 and concluded in March 2019. While in the role, he focused on developing and innovating the USTA’s D&I initiatives on the national, regional, and grassroots levels. His books include
Make it Happen, The Inclusion Solution, New-School Leadership, Diversity & Inclusion, and Association Management Excellence. 


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