“Where is your Why?
unpacks the thinking behind D.A. Abrams’s well-reasoned and inspiring
“Formula” for success. It lays out clearly for you how to develop and
execute on your Personal Plan of Attack, which will fuel your actions
toward achieving the things that are important to you and ensure that
all you do supports what you want out of life. This book is a must-read
for anyone interested in maximizing their full potential.” —Katrina M.
Adams, Own The Arena: Getting Ahead, Making A Difference, and Succeeding as the Only One
What
does success mean to you? What does it look like? And, most important,
how can you go about attaining it? This may seem like a broad and
somewhat ineffable subject, but we can agree, we would all like
successful lives in its many facets, and we want to utilize our
capacities and creativity to realize what’s important to us, so we all
get what we want out of life. The good news is, as Tony Robbins says,
“Success leaves clues!”
“Where Is Your Why? is
an indispensable publication for anyone earnestly striving to achieve
sustainable and purposeful success.” —Michon Ellis, Livewire
Communications
D.A. Abrams calls his answer to these questions
the Formula for Success. He identifies his Foundation, the six core
areas most important to him, to ensure he serves and succeeds in these
aspects of life. He helps you state what you value. Then, he commits to a
set of Personal Values that guide and inspire him in his choices and
actions. He gives you his list of 40 Precepts, actionable concepts to
apply to your professional and personal life. And then he guides you
through devising a Personal Plan of Attack that figures out your why and
helps you to reach your goals, measure your accomplishments, and pivot
to continue your growth as an employee or boss, parent or child,
partner, family, and community member.
The Foundation + Personal Values + Precepts + Personal Plan of Attack = SUCCESS
D.A.
(David Anthony) Abrams is the Chief Operating Officer at Groundswell.
In his role, he is responsible for accounting, finance, information and
technology systems, human resources, marketing and communications, fund
development, research, business development, and overall operations.
Prior to joining the Groundswell, D.A. served as the Managing Director
for the CFP Board Center for Financial Planning. D.A. is the immediate
past Chief Diversity and Inclusion (D&I) Officer for the United
States Tennis Association (USTA), a position he assumed in February 2012
and concluded in March 2019. While in the role, he focused on
developing and innovating the USTA’s D&I initiatives on the
national, regional, and grassroots levels. His books include Make it Happen, The Inclusion Solution, New-School Leadership, Diversity & Inclusion, and Association Management Excellence.
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